Project Summary
- An ongoing branding and design project for Greve, a winery based in Komoro City, Nagano Prefecture.
- Brand design and operational planning rooted in winemaking that began with restoring abandoned farmland and cultivating vineyards.
- An ONGOING PROJECT following the establishment phase led by Starrace Komoro, supporting the operational and growth stages of the winery.
- An editorial approach to branding that evolves alongside the time axis of winemaking, building expression layer by layer.
- A long-term design partnership based on continuity, rather than a single-year or one-off engagement.
- Brand design and operational planning rooted in winemaking that began with restoring abandoned farmland and cultivating vineyards.
- An ONGOING PROJECT following the establishment phase led by Starrace Komoro, supporting the operational and growth stages of the winery.
- An editorial approach to branding that evolves alongside the time axis of winemaking, building expression layer by layer.
- A long-term design partnership based on continuity, rather than a single-year or one-off engagement.
About
- Komorokko Farm & Winery (Greve.t) is a winery that began by reclaiming abandoned farmland and cultivating vineyards from the ground up.
- The project focuses not only on the wine itself, but on how the producer’s philosophy and relationship with the land can be translated into a coherent brand.
- A collaborative process developed through ongoing dialogue with the owner, evolving in parallel with the progress of the business.
- A continuous branding approach in which expressions are updated and accumulated in response to each wine release and stage of growth.
- A design perspective that views the winery as a culture shaped and matured over time.
- The project focuses not only on the wine itself, but on how the producer’s philosophy and relationship with the land can be translated into a coherent brand.
- A collaborative process developed through ongoing dialogue with the owner, evolving in parallel with the progress of the business.
- A continuous branding approach in which expressions are updated and accumulated in response to each wine release and stage of growth.
- A design perspective that views the winery as a culture shaped and matured over time.
Outputs
Branding / Identity
- Design of the primary logomark representing the winery.
- Design of business cards, brochures, and other communication tools.
- Ongoing refinement and management of brand tone and visual language.
Wine Label Design
- The signature “en” series created using natural materials, primarily mineral pigments, with each design hand-painted as part of the label-making process.
- Ongoing creation of wine labels reflecting the character and background of each release.
- Visual expression designed around individual narratives and positioning for each wine.
- A growing collection of labels that forms a visible timeline of the brand.
Web / Digital
- Planning, design, and operation of the official winery website.
- Planning and design of a dedicated website for membership recruitment.
- Information design structured to clearly communicate the philosophy and activities of the winery.
Community / Membership
- Planning and visual design of the winery’s membership program.
- Support for community building based on long-term relationships formed through wine.
Apparel / Goods
- Design of apparel, including staff T-shirts, hoodie, supporting daily winery operations.
- A balance between practicality and brand expression for on-site use.
- Design of the primary logomark representing the winery.
- Design of business cards, brochures, and other communication tools.
- Ongoing refinement and management of brand tone and visual language.
Wine Label Design
- The signature “en” series created using natural materials, primarily mineral pigments, with each design hand-painted as part of the label-making process.
- Ongoing creation of wine labels reflecting the character and background of each release.
- Visual expression designed around individual narratives and positioning for each wine.
- A growing collection of labels that forms a visible timeline of the brand.
Web / Digital
- Planning, design, and operation of the official winery website.
- Planning and design of a dedicated website for membership recruitment.
- Information design structured to clearly communicate the philosophy and activities of the winery.
Community / Membership
- Planning and visual design of the winery’s membership program.
- Support for community building based on long-term relationships formed through wine.
Apparel / Goods
- Design of apparel, including staff T-shirts, hoodie, supporting daily winery operations.
- A balance between practicality and brand expression for on-site use.
