Project Summary
- A total branding project for Starrace Komoro, a winery and restaurant development in Komoro City, Nagano Prefecture.
- Brand foundation design covering naming, logomarks, signage planning, printed materials, and promotional video production.
- A parallel process with architectural planning, emphasizing consistency across concept, space, and visual expression.
- A 0→1 brand creation project, defining the foundation for subsequent ongoing winery branding and operational design.
- Brand foundation design covering naming, logomarks, signage planning, printed materials, and promotional video production.
- A parallel process with architectural planning, emphasizing consistency across concept, space, and visual expression.
- A 0→1 brand creation project, defining the foundation for subsequent ongoing winery branding and operational design.
About
- The project began with a consultation from the owner regarding the launch of a wine business.
- A long-term business vision starting from purchasing land, cultivating vineyards, and growing grapes firsthand.
- After a site selection process, the winery location was finalized within Komoro City.
- A location approximately 30 minutes by car from Karuizawa, offering views of the night sky, the foothills of Mount Asama, and the townscape of Komoro.
- A strong conviction, upon standing on the land, that the site would naturally attract visitors.
- A design approach focused on how land characteristics, philosophy, and the passage of time could be translated into a coherent brand.
- A long-term business vision starting from purchasing land, cultivating vineyards, and growing grapes firsthand.
- After a site selection process, the winery location was finalized within Komoro City.
- A location approximately 30 minutes by car from Karuizawa, offering views of the night sky, the foothills of Mount Asama, and the townscape of Komoro.
- A strong conviction, upon standing on the land, that the site would naturally attract visitors.
- A design approach focused on how land characteristics, philosophy, and the passage of time could be translated into a coherent brand.
Outputs
Branding / Identity
- Design of the primary logomark representing the entire facility.
- Design of the logomark for the winery operation.
- Design of logomarks for three restaurant brands, each reflecting its role and character.
- Unification of brand tone and visual language across the facility, winery, and restaurants.
Architecture × Branding
- Adoption of a parallel workflow between architectural design and branding.
- A design process aimed at preventing conceptual misalignment across space, narrative, and visual expression.
- Close collaboration with the architectural team to realize a total design approach, including signage planning.
- A long-term perspective that views brand maturity as a process continuing beyond the opening of the facility.
Signage / Spatial Graphics
- Planning and design of interior signage throughout the facility.
- Planning and design of exterior and on-site signage, including circulation and wayfinding.
- Signage design coordinated with architectural planning, prioritizing clarity, flow, and environmental consideration.
Print / Promotion
- Planning and design of brochures communicating the overall concept of the facility and business.
- Design of stickers supporting and extending the brand world.
Movie / Content
- Planning and production of a promotional video conveying the philosophy of the winery and the character of the land.
- Design of the primary logomark representing the entire facility.
- Design of the logomark for the winery operation.
- Design of logomarks for three restaurant brands, each reflecting its role and character.
- Unification of brand tone and visual language across the facility, winery, and restaurants.
Architecture × Branding
- Adoption of a parallel workflow between architectural design and branding.
- A design process aimed at preventing conceptual misalignment across space, narrative, and visual expression.
- Close collaboration with the architectural team to realize a total design approach, including signage planning.
- A long-term perspective that views brand maturity as a process continuing beyond the opening of the facility.
Signage / Spatial Graphics
- Planning and design of interior signage throughout the facility.
- Planning and design of exterior and on-site signage, including circulation and wayfinding.
- Signage design coordinated with architectural planning, prioritizing clarity, flow, and environmental consideration.
Print / Promotion
- Planning and design of brochures communicating the overall concept of the facility and business.
- Design of stickers supporting and extending the brand world.
Movie / Content
- Planning and production of a promotional video conveying the philosophy of the winery and the character of the land.
Winery Shop, Restaurant, and Agricultural Experience
Starrace Komoro
151-1 Higashibo, Moro, Komoro City, Nagano, Japan (within Iizunayama Park)
Learn more about Starrace Komoro here
https://prtimes.jp/main/html/rd/p/000000001.000099895.html
Starrace Komoro
151-1 Higashibo, Moro, Komoro City, Nagano, Japan (within Iizunayama Park)
Learn more about Starrace Komoro here
https://prtimes.jp/main/html/rd/p/000000001.000099895.html
