Project Summary
- A total branding project for Subic International Golf Club, a golf course located in Subic, Philippines.
- Design of multiple brand touchpoints, including web, logotype, printed materials, outdoor advertising, and photography.
- Brand expression focused on high-end positioning and refined hospitality.
- Design of multiple brand touchpoints, including web, logotype, printed materials, outdoor advertising, and photography.
- Brand expression focused on high-end positioning and refined hospitality.
About
- Subic International Golf Club is a golf course located in Subic, Philippines.
- The project focused on expressing premium hospitality and a high-class brand experience through design.
- Responsibility for total branding, including web design, logo development, printed materials, advertising, and photography.
- Brand positioning defined with reference to international luxury resorts and five-star hotels.
- Consistent design direction applied across all media to ensure clarity and coherence of the brand experience.
- The project focused on expressing premium hospitality and a high-class brand experience through design.
- Responsibility for total branding, including web design, logo development, printed materials, advertising, and photography.
- Brand positioning defined with reference to international luxury resorts and five-star hotels.
- Consistent design direction applied across all media to ensure clarity and coherence of the brand experience.
Outputs
Web
- Website design inspired by overseas five-star hotel websites, with a focus on hospitality and high-end brand perception.
- Use of gold as a key color, combined with simple and refined typography, to create a calm and premium visual tone.
- Photography conducted at the beginning of the project, covering all holes of the course.
- Subic characterized by a well-preserved natural environment, where strict regulations apply even to tree cutting.
- Selection of visuals that communicate the atmosphere of an ancient forest and the balance between challenge and enjoyment within the course design.
Logo
- Review of usage scenarios and brand color adjustments, followed by redesign into a more refined and flexible logotype.
- Logo system optimized for use across web, print, and advertising applications.
Advertising
- Design of billboard signage, local newspaper advertisements, Japanese life-style magazine, and in-flight magazine ads for Cebu Pacific Air.
- Visual and layout design adjusted for each medium to ensure clear messaging and strong brand presence.
- Website design inspired by overseas five-star hotel websites, with a focus on hospitality and high-end brand perception.
- Use of gold as a key color, combined with simple and refined typography, to create a calm and premium visual tone.
- Photography conducted at the beginning of the project, covering all holes of the course.
- Subic characterized by a well-preserved natural environment, where strict regulations apply even to tree cutting.
- Selection of visuals that communicate the atmosphere of an ancient forest and the balance between challenge and enjoyment within the course design.
Logo
- Review of usage scenarios and brand color adjustments, followed by redesign into a more refined and flexible logotype.
- Logo system optimized for use across web, print, and advertising applications.
Advertising
- Design of billboard signage, local newspaper advertisements, Japanese life-style magazine, and in-flight magazine ads for Cebu Pacific Air.
- Visual and layout design adjusted for each medium to ensure clear messaging and strong brand presence.
Subic International Golf Club
6900 Binictican Dr, Subic Bay Freeport Zone, 2222 Zambales, Philippines
https://www.subicgolf.com/
6900 Binictican Dr, Subic Bay Freeport Zone, 2222 Zambales, Philippines
https://www.subicgolf.com/
